Sherwin Williams: Concept StorePoint of Purchase (POP)
Developed for Instore Solutions
Looking to catch up in the "Do-It Yourself" retail market, Sherwin Williams wanted to attract both male and female homeowners. It was, however, to remain true to SWÕs core customer, the trade consumer. To accomplish these two directives, the existing programmatic requirements and store plans were examined and a new plan was developed. A specialty shop featuring paint and wallcoverings as fashion and branded "Inspire" was created to attract and advise the basic DIY homeowner.
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