Northstar Access: Local phone services providerPoint of Purchase (POP)
Built by Display Arts
A local phone service in Minnesotta, Northstar Access wanted to launch their new service with a splash. A retail presence was established in 4 small towns at the time of launch in 1999. The client wanted to give rural and suburban customers the sense of a service offering only experienced in major metro areas, not in rural America. The objective was to create a true buying space where exploration was key. The space is open and consumer-centric, even the semi private sales office has a collapsible wall and is part of the selling floor. Customers never feel as though they are going to get a hard sell.
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