Recently a new ArchViz magazine was released and it solely involves the use of 3D Studio Max. I never understood how anybody could rely on 3DS Max solely for ArchViz. For what it does I prefer Lightwave 3D. The latter actually has a special 3rd Party plug-in that does parametric modelling. It's called LWCAD. Except for the awesome roofing tools, (terracotta roofs, please) Form Z is better focused on doing the same things. With this latest upgrade loyal Form Z users can pay the same amount as LWCAD. If I wanted more animations I'd still end up exporting the model to another software but that does better than 3DS Max. If you're just compositing the model for film and video you'll end up using software like Premiere Pro or DaVinci Resolve. They have plugins that will do the effects better than 3DS Max.
I think Autodessys needs to prove how Form Z can be incorporated into different workflows. I'm interested in seeing how well it can export into Unreal Engine for presentations. I also plan to see how well it can export models into Lightwave but I'm waiting for the latest developments. As users of Maxwell Render may have read, future updates will include integration with Substance Painter. Form Z > Unreal Engine + Substance Painter. Or Form Z > Maxwell Render + Substance Painter. Those are promising options.
It's better to promote Form Z for what it does best than being everything for everyone. I believe Form Z was used for conceptual artists, like the late Syd Mead. But whether artists are designing the future or something historical, Form Z needs to be visible in doing it well.