Thinking Outside the Square, Inc. is a 3D design/build firm focusing on retail spaces, interpretive and museum environments, and trade show exhibits.
“Since our projects are a blend of disciplines, architectural, interior and graphic design, we need a tool that is just as diverse. form•Z allows us to create anything imaginable in addition to giving the client an accurate picture of the end result before any commitment is made.
I have been working with form•Z for about 3 years, but was formally trained in Alias Wavefront, I’ve found that form•Z is much easier to use. Originally, I would build models in form•Z then post render in Adobe Photoshop, but as I’ve become more proficient I’ve realized almost all of my work can be completed within form•Z. Unlike traditional design firms, in many cases the design is not finalized before the model is started, since form•Z is such a fluid program most revisions can easily be made in a short amount of time. The ease of integration with other software and platforms is a great feature as well. It is an excellent complement to our work.”
“I started at Trans World in 1985 as an industrial designer. Everything was drawn by hand at that time. In the early 90’s we started using various 3D rendering packages, ultimately committing to form•Z as a best value option for our creative department.
Trans World Marketing uses form•Z daily as a quick 3D representation of display concepts which can be e-mailed to the client for changes and approval. Our clients require renderings with heavily mapped surfaces which accurately represent their product in the retail environment.
The car represented here is a personal project which gave me a chance to use form•Z‘s c-curve tools.”
Troxtel Design uses form•Z to create set design and previsualize architectural elements for Hollywood.
"form•Z is not [just] a CAD package in my mind. It is a very specific tool for architectural or mechanical visualization. CAD packages don't have a fraction of the modeling capabilities found in form•Z. With form•Z we get results very quickly. ItÕs not too tough for new young people to get up and be productive in our fast paced results-oriented studio. My advice to other shops: keep form•Z in your toolbox. You'll need it."
Not only will Troxtel be lending his form•Z expertise to the big screen once again with work on another Sodderberg film, a sci-fi spectacular called, "Solaris," he will also soon be using form•Z to make film history. "We have just been awarded the contract to design The Motion Picture Hall of Fame-a new interactive museum complex here in LA. We'll use form•Z to model the interior and all of the exhibits."
"At work during the day, I use form•Z in the field of architecture. You can find some examples of this work on my web site. The evening is the time of the day when I can express myself by building all types of different objects or environments with the help of the easy to use form•Z. Here I show some of the projects I created to study and analyze the various features of form•Z. This work is intuitive and spontaneous and it often represents the state of my soul."
"At Springetts we believe that effective packaging design can go further than a new graphic treatment of an existing pack or label. Beyond the graphics that are applied to a pack, we like to look at the packaging itself - its size, shape and feel. Because physical format can be a powerful communicator, contributing significantly to a brand?s impact and memorability with the customer. Using the state of the art 3D modeling program, form•Z, we can create virtual formats real enough to take to manufacurers - and consumer research. We specialise in developing brand identities that encompass the brand experience from naming and positioning to product presentation, graphic and structural packaging."