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Billy Waring
London, United Kingdom


"At Springetts we believe that effective packaging design can go further than a new graphic treatment of an existing pack or label. Beyond the graphics that are applied to a pack, we like to look at the packaging itself - its size, shape and feel. Because physical format can be a powerful communicator, contributing significantly to a brand?s impact and memorability with the customer. Using the state of the art 3D modeling program, form•Z, we can create virtual formats real enough to take to manufacurers - and consumer research. We specialise in developing brand identities that encompass the brand experience from naming and positioning to product presentation, graphic and structural packaging."


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